Merchandising : the store as persuasion.
A well merchandised retail store is a finely tuned selling machine. This program shows consumers how to "read" the selling environment and teaches students of marketing that merchandising is a complex mix of art and science.
Tallennettuna:
| Linkit: | A Kanopy streaming video |
|---|---|
| Aineistotyyppi: | Video |
| Kieli: | English |
| Julkaistu: | [San Francisco, California, USA] : Kanopy Streaming, 2014. |
| Aiheet: |