Merchandising : the store as persuasion.
A well merchandised retail store is a finely tuned selling machine. This program shows consumers how to "read" the selling environment and teaches students of marketing that merchandising is a complex mix of art and science.
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| Online Access: | A Kanopy streaming video |
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| Format: | Video |
| Language: | English |
| Published: | [San Francisco, California, USA] : Kanopy Streaming, 2014. |
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