Merchandising : the store as persuasion.
A well merchandised retail store is a finely tuned selling machine. This program shows consumers how to "read" the selling environment and teaches students of marketing that merchandising is a complex mix of art and science.
Gespeichert in:
| Online Zugang: | A Kanopy streaming video |
|---|---|
| Format: | Video |
| Sprache: | English |
| Veröffentlicht: | [San Francisco, California, USA] : Kanopy Streaming, 2014. |
| Schlagworte: |