Merchandising : the store as persuasion.
A well merchandised retail store is a finely tuned selling machine. This program shows consumers how to "read" the selling environment and teaches students of marketing that merchandising is a complex mix of art and science.
Wedi'i Gadw mewn:
| Mynediad Ar-lein: | A Kanopy streaming video |
|---|---|
| Fformat: | Fideo |
| Iaith: | English |
| Cyhoeddwyd: | [San Francisco, California, USA] : Kanopy Streaming, 2014. |
| Pynciau: |