Merchandising : the store as persuasion.
A well merchandised retail store is a finely tuned selling machine. This program shows consumers how to "read" the selling environment and teaches students of marketing that merchandising is a complex mix of art and science.
Uloženo v:
| On-line přístup: | A Kanopy streaming video |
|---|---|
| Médium: | Video |
| Jazyk: | English |
| Vydáno: | [San Francisco, California, USA] : Kanopy Streaming, 2014. |
| Témata: |