Merchandising : the store as persuasion.
A well merchandised retail store is a finely tuned selling machine. This program shows consumers how to "read" the selling environment and teaches students of marketing that merchandising is a complex mix of art and science.
Saved in:
| Online Access: | A Kanopy streaming video |
|---|---|
| Format: | Video |
| Language: | English |
| Published: | [San Francisco, California, USA] : Kanopy Streaming, 2014. |
| Subjects: |
| LEADER | 01642cgm a2200409 i 4500 | ||
|---|---|---|---|
| 001 | kan1055193 | ||
| 003 | CaSfKAN | ||
| 005 | 20120717150015.0 | ||
| 006 | m c | ||
| 007 | vz uzazuu | ||
| 007 | cr una---unuuu | ||
| 008 | 140704p20142002cau025 o vleng d | ||
| 028 | 5 | 2 | |a 1055193 |b Kanopy |
| 035 | |a (OCoLC)897766872 | ||
| 040 | |a NZEN |c NZEN |e rda | ||
| 245 | 0 | 0 | |a Merchandising : |b the store as persuasion. |
| 264 | 1 | |a [San Francisco, California, USA] : |b Kanopy Streaming, |c 2014. | |
| 300 | |a 1 online resource (1 video file, 25 min. 2 sec.) : |b digital, stereo., sound, color | ||
| 336 | |a two-dimensional moving image |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 344 | |a digital | ||
| 347 | |a video file |b MPEG-4 |b Flash | ||
| 506 | |a Access limited to authorized users. | ||
| 518 | |a Originally produced by Marcom Projects in 2002. | ||
| 520 | |a A well merchandised retail store is a finely tuned selling machine. This program shows consumers how to "read" the selling environment and teaches students of marketing that merchandising is a complex mix of art and science. | ||
| 534 | |p Originally produced |c [Lake Zurich, Ill.], Learning Seed, c2002. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Advertising |x Psychological aspects. | |
| 650 | 0 | |a Persuasion (Psychology). | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Video recordings for the hearing impaired. | |
| 650 | 0 | |a Children's films. | |
| 710 | 2 | |a Kanopy (Firm) | |
| 773 | |t Kanopy. | ||
| 856 | 4 | 0 | |u https://lafayette.kanopy.com/node/55194 |z A Kanopy streaming video |