Merchandising : the store as persuasion.

A well merchandised retail store is a finely tuned selling machine. This program shows consumers how to "read" the selling environment and teaches students of marketing that merchandising is a complex mix of art and science.

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Bibliographic Details
Online Access:A Kanopy streaming video
Format: Video
Language:English
Published: [San Francisco, California, USA] : Kanopy Streaming, 2014.
Subjects:

Internet

A Kanopy streaming video

Online

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