Behind the screens : Hollywood goes hypercommercial /
Behind the Screens explores the trend toward "hypercommercialism" in Hollywood film: product placement, tie-ins, merchandising, and cross-promotions. The film mixes clips from popular Hollywood films with expert commentary to show how movies have become vehicles for the ulterior marketing...
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Online Access: | A Kanopy streaming video |
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Other Authors: | , , |
Format: | Video |
Language: | English |
Published: | [San Francisco, California, USA] : Kanopy Streaming, 2014. |
Subjects: |