Behind the screens : Hollywood goes hypercommercial /

Behind the Screens explores the trend toward "hypercommercialism" in Hollywood film: product placement, tie-ins, merchandising, and cross-promotions. The film mixes clips from popular Hollywood films with expert commentary to show how movies have become vehicles for the ulterior marketing...

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Bibliographic Details
Online Access:A Kanopy streaming video
Other Authors: Ericsson, Susan., Jhally, Sut., Soar, Matt.
Format: Video
Language:English
Published:[San Francisco, California, USA] : Kanopy Streaming, 2014.
Subjects:

Internet

A Kanopy streaming video

Online

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