The McDonaldization thesis explorations and extensions /
Ritzer demonstrates the empirical reach of the McDonaldisation process, then moves beyond it to the world of 'new means of consumption' and the postmodern perspectives that best illuminate them. He ends with a re-evaluation of the thesis.
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| Online Access: | SAGE knowledge |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: | London : SAGE, 1998. |
| Subjects: |