Brands, consumers, symbols, & research Sidney J. Levy on marketing /

This volume assembles all Sidney J. Levy's and his collaborators' significant essays and studies in the field of marketing. His work includes marketing's role in management, how managers develop products and brands and how the marketplace is studied.

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Bibliographic Details
Online Access:SAGE knowledge
Main Author: Levy, Sidney J., 1921-
Other Authors: Rook, Dennis W.
Format: Electronic eBook
Published:Thousand Oaks, Calif. ; London : SAGE, c1999.