The inscrutable shopper consumer resistance in retail /
Traditional retail marketing theory has aimed to assist retailers with ideas, suggestions, and methods to attract shoppers and encourage them to spend, and ideally engender loyalty. Attracting shoppers, and encouraging them to purchase, has traditionally involved a range of marketing tactics within...
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| Online Access: | Electronic book from Proquest Ebook Central Academic Complete |
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| Main Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: | [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012. |
| Edition: | 1st ed. |
| Series: | Consumer behavior collection.
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| Subjects: |