Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management /

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Detalles Bibliográficos
Acceso en liña:Electronic book from Proquest Ebook Central Academic Complete
Autor Principal: Rajagopal, 1957- (Author)
Formato: eBook
Idioma:English
Publicado:New York, NY : Business Expert Press, 2018.
Edición:First edition.
Series:Consumer behavior collection.
Subjects: