Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management /

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Bibliografiske detaljer
Online adgang:Electronic book from Proquest Ebook Central Academic Complete
Hovedforfatter: Rajagopal, 1957- (Author)
Format: eBog
Sprog:English
Udgivet:New York, NY : Business Expert Press, 2018.
Udgivelse:First edition.
Serier:Consumer behavior collection.
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