Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management /
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| Online Access: | Electronic book from Proquest Ebook Central Academic Complete |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
New York, NY :
Business Expert Press,
2018.
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| Edition: | First edition. |
| Series: | Consumer behavior collection.
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| Subjects: |