Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management /

Gardado en:
Detalles Bibliográficos
Acceso en liña:Electronic book from Proquest Ebook Central Academic Complete
Autor Principal: Rajagopal, 1957- (Author)
Formato: eBook
Idioma:English
Publicado:New York, NY : Business Expert Press, 2018.
Edición:First edition.
Series:Consumer behavior collection.
Subjects:
LEADER 02073nam a2200457 i 4500
001 EBC5309967
003 MiAaPQ
005 20191230103701.0
006 m o d |
007 cr cnu||||||||
008 191230s2018 nyu o 001 0 eng d
020 |z 9781947441149 
020 |a 9781947441156  |q (electronic bk.) 
035 |a (MiAaPQ)EBC5309967 
035 |a (Au-PeEL)EBL5309967 
035 |a (CaPaEBR)ebr11518167 
035 |a (OCoLC)1027201235 
040 |a MiAaPQ  |b eng  |e rda  |e pn  |c MiAaPQ  |d MiAaPQ 
050 4 |a HF5415.32  |b .R353 2018 
082 0 |a 658.8342  |2 23 
100 0 |a Rajagopal,  |d 1957-  |e author. 
245 1 0 |a Consumer behavior theories :  |b convergence of divergent perspectives with applications to marketing and management /  |c Rajagopal. 
250 |a First edition. 
264 1 |a New York, NY :  |b Business Expert Press,  |c 2018. 
300 |a 1 online resource (198 pages). 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Consumer Behavior Collection 
500 |a Includes index. 
506 |a Access limited to authorized users. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Consumer behavior. 
650 0 |a Consumers' preferences. 
655 4 |a Electronic books. 
773 |t Proquest Ebook Central Academic Complete. 
776 0 8 |i Print version:  |a Rajagopal.  |t Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management.  |b First edition.  |d New York, NY : Business Expert Press, 2018   |h 198 pages   |k Consumer behavior collection.  |z 9781947441149 
797 2 |a ProQuest (Firm) 
830 0 |a Consumer behavior collection. 
856 4 0 |u https://ezproxy.lafayette.edu/login?url=https://ebookcentral.proquest.com/lib/lafayettecol-ebooks/detail.action?docID=5309967  |z Electronic book from Proquest Ebook Central Academic Complete