Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management /

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Bibliographic Details
Online Access:Electronic book from Proquest Ebook Central Academic Complete
Main Author: Rajagopal, 1957- (Author)
Format: eBook
Language:English
Published:New York, NY : Business Expert Press, 2018.
Edition:First edition.
Series:Consumer behavior collection.
Subjects:
Description
Item Description:Includes index.
Physical Description:1 online resource (198 pages).
ISBN:9781947441156
Access:Access limited to authorized users.