Shopper marketing : a how-to business story /

The book outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs through the book in the first part of each chapter, so that it is easier to connect the theory and tools in the second part of each chapter, with a real-world scenario. The book f...

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Bibliographic Details
Online Access:Electronic book from Proquest Ebook Central Academic Complete
Main Author: Barnett, Paul. (Author)
Format: eBook
Language:English
Published:New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Edition:First edition.
Series:Consumer behavior collection.
Subjects: