Applying scientific reasoning to the field of marketing make better decisions /
Marketing decisions often misfire when driven more by beliefs than by knowledge. This book guides readers on how to differentiate between the two and to think more clearly and correctly when making those decisions, thereby increasing organizational success. The book is based on the fields of epistem...
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| Online Access: | Electronic book from Proquest Ebook Central Academic Complete |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: | [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012. |
| Edition: | 1st ed. |
| Series: | 2012 digital library.
Marketing strategy collection. |
| Subjects: |