Wayne Meichner lecture Polo Ralph Lauren and fashion industry. Brand positioning /

This reference video, produced by Prendismo, features Wayne Meichner discussing brand positioning.

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Bibliographic Details
Online Access:Streaming video from Academic Video Online
Other Authors: Meichner, Wayne. (Speaker)
Format: Electronic Video
Language:English
Published: Ithaca, NY : Prendismo, 2007.
Series:International business online (video)
Subjects: